EDMONTON – Academics at the University of Alberta, in Canada, have encouraged consumers to make or pay for clothing repairs in a bid to address the fast fashion cycle.
It comes as an online survey of more than 500 North American shoppers indicated that Generation Z consumers in particular would rather buy a replacement garment than pay for repairs.
This cycle, clothing and textile scientist Rachel McQueen believes, is creating an “environmental disaster”. “Instead of paying money to get it repaired, some people say, ‘I might as well just buy something new'. That’s a mentality that really needs to shift.”