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GENEVA - Cotton farmers in India who have adopted the Better Cotton initiative's recommended agricultural practices have both improved profitability and reduced environmental impact, according to a new report.

The study into the impact of the Better Cotton programme in India, conducted by Wageningen University in the Netherlands between 2019 and 2022, found significant benefits for Better Cotton farmers in the region.

Entitled ‘Towards more sustainable cotton farming in India’, it surveyed farmers in the Indian regions of Maharashtra (Jalna and Nagpur) and Telangana (Adilabad), and compared the results with farmers in the same areas who did not follow Better Cotton guidance.

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