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SHANGHAI – Chinese fashion brand LovelyWholesale has announced a series of environmental commitments as it pledges to improve the sustainability of its operations. 

The company, which stocks more than 10,000 styles, has vowed to improve the credentials of its clothing and address product packaging. 

Commenting on its decision to omit unnecessary paper packaging from its orders, the company stated: “We know that paper packaging makes a product seem premium or with high quality on the customer’s end. Though this decision will probably decrease the score of our customers’ review rating, we still think that we should insist on the right thing to reduce packaging waste.” 

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