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PARIS – French fashion conglomerate LVMH, which owns Christian Dior, Fendi and Givenchy, has pledged its support to the Circular Bioeconomy Alliance (CBA) with the view to promoting ‘sustainable’ cotton production practices across Africa.  

In particular, the apparel company is to support CBA’s Living Lab, in Chad, where a regenerative agroforestry approach is taught to local farmers and cotton producers in the hope of reversing the rapid decline of Lake Chad, which shrunk by 90 per cent between 1963 and 2001, and is expected to disappear in the next 20 years.  

“Through its Life 360 environmental strategy, LVMH has committed to making the protection of biodiversity and fighting climate change an absolute priority, and to being an exemplary actor of change,” commented the company’s environmental development director, Hélène Valade.

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