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VANCOUVER – Circular solutions provider Debrand, which has helped extend the lifecycle of apparel from brands including Lululemon and Everlane, has secured strategic investment from North America’s largest waste management company WM.   

The funding, the sum of which hasn’t been disclosed, is expected to help develop Debrand’s infrastructure, from its capacities and technological capabilities to its ability to service new customers.  

“We work with our customers to unlock the highest-value for their products by extending the products' life through reuse or recycling," said Amelia Eleiter, co-founder of Debrand. “Not only will WM's investment allow us to integrate our solutions at scale across North America, but we will also be able to empower new and existing customers' to run efficient and profitable circular systems.”

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