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GERMANY – Football clubs across Germany’s top two divisions and their merchandise manufacturer, Brands Fashion, have committed to supporting smallholder farmers across India by adopting in-conversion organic cotton in replica kits and training items. 

The ‘Field to Fan Shop’ initiative is to be led by the German Federal Ministry for Cooperation and Development (BMZ) and the German Agency for International Cooperation (GIZ) over the coming three years.  

“By increasing the supply and purchasing the cotton already during the conversion phase, the smallholder farms are expected to produce around two tonnes of cotton per hectare for the clubs' merchandise in the future,” a statement said.  

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