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CORNWALL – A ‘sustainable’ kidswear brand has been saved from the brink of bankruptcy as its intellectual property and assets have been acquired by Refined Brands, the parent company of OVS, Celtic & Co and Marc O’Polo.

Frugi’s owners penned a letter to staff apologising for the turbulency of recent years after selling the majority of its shares. 

According to reports, Refined Brands is set to invest in and relaunch Frugi with a focus on enhancing its sustainability credentials.

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