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DUSSELDORF – Belgian fashion retailer C&A has teamed up with start-up company Traceless Materials to swap out conventional plastic hooks in its stores for a bio-plastic alternative made from the latter’s proprietary solution.

Traceless has developed a material with the look and feel of plastic but it is in fact a biodegradable alternative derived from plant waste.

‘’Our collaboration with traceless is an important step on our way to reaching our ambitious goal of replacing consumer facing single-used plastics in our stores with sustainable alternatives by 2028,” said Aleix Busquets Gonzalez, head of global sustainability at C&A.

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