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GOTHENBURG - Swedish brand Nudie Jeans has linked up with e-commerce platform Centra to offer customers online deliveries from their nearest store instead of a warehouse to make shipping more sustainable.

Nudie Jeans's ship-from-store solution allows customers to order online and have their products picked, packed, and delivered from local brick-and-mortar stores rather than central warehouses.

Melker Lindstrom, Nudie Jeans tech lead, commented: “As a brand, we really strive to be sustainable in all areas and the existing system was just not a sustainable way to work. We wanted to present the brand in the way we wanted and develop that front-end with our partners.”

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