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MOREE – Two leading Pakistani apparel manufacturers have partnered with the Good Earth cotton programme to adopt traceable materials cultivated using regenerative farming techniques.

Good Earth Cotton was pioneered by an Australian family who also created the FibreTrace traceability company, which embeds luminescent pigments in raw materials.

“Our key area of focus in developing fabrics today is sustainability and transparency. Working with Good Earth Cotton will drive us forward in this journey by providing our customers with verified, accurate, and traceable details on their cotton supply chain,” said Ali Abdullah, Diamond Denim by Sapphire’s CEO.

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