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BRUSSELS - The European Commission has launched a new campaign – ReSet The Trend – which aims to engage Europeans in the battle against fast fashion and raise public awareness about the EU Strategy for Sustainable and Circular Textiles.

Under the motto #ReFashionNow, the multilingual campaign attempts to promote the environmental, social, economic and health-related benefits of transforming the textiles sector and the opportunities that more sustainable fashion opens up for both businesses and consumers.

ReSet The Trend points out that millions of tonnes of clothes are produced, worn and thrown away each year, equivalent to 11.3 kg per person, with the equivalent of a lorry load of clothes being burnt or buried in landfill every second.

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