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SAN FRANCISCO - Denim giant Levi Strauss & Co is now sourcing organic cotton directly from farmers in Pakistan as part of its membership of the Organic Cotton Accelerator (OCA) initiative.

Levi's is sourcing the cotton through Pakistan-based denim mill Artistic Milliners' Milliner Organic programme which involves 2,000 cotton farmers in the Kohlu region of Baluchistan.

The global brands says the organic cotton will make up only a small proportion of its total material but could be expanded in future if the experiment proves successful.

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