SAN FRANCISCO - Denim giant Levi Strauss & Co is now sourcing organic cotton directly from farmers in Pakistan as part of its membership of the Organic Cotton Accelerator (OCA) initiative.
Levi's is sourcing the cotton through Pakistan-based denim mill Artistic Milliners' Milliner Organic programme which involves 2,000 cotton farmers in the Kohlu region of Baluchistan.
The global brands says the organic cotton will make up only a small proportion of its total material but could be expanded in future if the experiment proves successful.
