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FLORENCE - Italian brand Gucci - with support from French owner Kering - has announced the launch of what it says is Italy's first circular hub for luxury fashion.

The circular hub will aim to accelerate the circular transformation of the Italian fashion industry's entire value chain, from raw materials and design to production and logistics.

Gucci says the hub will eventually be an open platform to support the creation of circular luxury products that maximise the use of recycled materials, durability, repairability and recyclability.

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