NEW YORK - Swedish fashion giant H&M has launched its first resale platform in the US through secondhand specialists ThredUp's resale-as-a-service (RAAS).
H&M says Pre-Loved aims to offer customers an easy way to find secondhand H&M pieces, while helping to achieve the company's circularity targets.
"With our new H&M Pre-Loved resale shop powered by thredUP's resale-as-a-service, we're ensuring customers can find the largest amount of stylish, preloved H&M pieces ever to give them a second life," said Abigail Kammerzell, head of sustainability, H&M North America.
