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BRUSSELS - More than 100 consumer brands, including Swedish fashion giant H&M, say they are strongly in support of the European Union's (EU) proposed ban on per- and polyfluoroalkyl substances (PFAS), according to the ChemSec NGO.

Dubbed "forever chemicals" for their durability in the environment, PFAS are widely used as water repellant and stainproof coatings on textiles, among other uses, and have been linked with serious health risks.

ChemSec says that 108 leading brands worth a total of more than €130 billion (US$140bn) have joined its 'PFAS Movement', an advocacy campaign that calls for comprehensive regulation of PFAS in the EU.

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