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SINGAPORE - Chinese ultra fast fashion giant Shein's drive to improve its reputation is continuing with a US$70 million investment over the next five years to modernise its supply factories, increase automation and improve facilities for workers.

Shein says it will add another US$55 million to last year's US$15 million investment in its Supplier Community Empowerment Program (SCEP) to "support and empower" its third-party manufacturing suppliers, their workers and their families.

This comes days after Shein executive vice chairman Donald Tang told the World Retail Congress in Barcelona that the company planned to become more focused on sustainability in future.

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