LONDON – The Better Cotton initiative is urging the US Federal Trade Commission (FTC) to be flexible in its review of its ‘Green Guides’ which aim to help companies avoid making misleading environmental claims to consumers
Better Cotton welcomes the FTC’s proposal to establish a common framework through which US companies can communicate their sustainability efforts in a credible, verifiable and accurate manner.
But it said that making this too restrictive could lead to companies going quiet on their environmental efforts – ‘greenhushing’ – which would prevent consumers from making more sustainable purchasing decisions.
Already have an account? Log In
Recommended
Most Popular
Latest Magazine
Features
Why the EU’s regulatory push for longer-lasting clothes could enrich the wrong industry.
Textile dye recovery is technically real, but experts warn that it risks becoming a costly sideshow.
When profits wobble, fashion brands default on climate, pushing self-issued net-zero targets over the horizon.
News
A new evidence-based review challenges assumptions over organic cotton’s growth.
EU anti-fraud investigators help block the illegal export and dumping of thousands of tonnes of textiles.
SBTi’s new net-zero standard tightens rules on fashion’s climate claims
Opinion
Exclusive: Uzbek cotton cluster boss hails big reforms as human rights campaigners claim exploitation
Other publications from MCL News & Media
