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STOCKHOLM – Fashion brand H&M has beaten off a proposed class action in the US by two shoppers who claimed the fast fashion company misled them and others about the sustainability of its 'Conscious Choice' fashion line.

US District Court Judge Rodney W Sippel dismissed greenwashing claims by Abraham Lizama which he said failed to pass a "reasonable consumer" test and by California resident Marc Doten because they didn't come under the court's jurisdiction.

Ruling that H&M had given customers accurate information, Judge Sippel found that H&M had not claimed that its Conscious Choice products were sustainable or more sustainable than its competitors, only that they included its most sustainable products.

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