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MILAN – Visitors to ITMA were surprised that digital printer supplier SPG Prints had not plugged in any of its machines at the ongoing textile machinery show here in Milan.

Instead of spewing out hundreds of metres of newly printed fabric – like everyone else in Hall 7 – its machines were left idle and perched at a jaunty angle on a basic re-useable hardwood floor.

Pre-printed fabric samples were simply hung out for display over the exit roller to give visitors an idea of each machine's design capabilities.

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