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AMSTERDAM - Outdoor apparel brand Patagonia is scaling up its after-sales repair initiative in Europe with the launch of a new online system and an expanded in-store service.

The online repair portal will enable customers to request a repair directly, 24 hours a day, and track the status of their repair. Complementing this, the brand is also expanding its European network of fixers and bringing increased repair tools and services to stores, with the ambition of quadrupling repairs to 100,000 per year, in the next five years.

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