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LONDON - The COS fashion brand, part of the H&M Group has teamed up with the Ellen MacArthur Foundation and Visa in a behavioural science-based project that aims to support sustainable consumer choices and accelerate the transition to a circular economy.

Other partners in the Recommerce Behavioural Insights Lab, which will also offer services to help consumers understand and overcome the barriers that stop them taking part in the circular economy, include the United Repair Centre, behavioural design consultancy Mindworks and fintech specialist Twig.

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