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LONDON - Software company Zoa has launched a new rental technology service that enables consumers to rent directly from the online product pages of leading brands and retailers.

Supported by a range of labels such as ASOS, Zalando, M&S and H&M Group, this latest version of Zoa’s rental and operations technology is now available as a separate standalone tool that plugs directly into the existing websites of retailers so they can offer rental alongside the traditional sales option.

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