NEW YORK – The amount of viscose being sourced ‘sustainably’ by brands owned by fashion giant PVH dropped markedly last year, despite the corporation having set a goal of reaching 100% by 2025.
In 2021 a quarter of all viscose used in the PVH empire met the self-imposed criteria of ‘environmentally preferred materials use’, whereas this slumped to 15% in 2022.
Percentages of cotton, polyester and wool meeting these standards have nevertheless all risen during the same period.
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