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SEVILLE - The Better Cotton initiative has launched a new strategic partnership in Spain through which it aims to kickstart the production of Better Cotton-equivalent cotton in the country.

The partnership with the Interprofessional Cotton Association (Espalgodon) and the regional government of Andalucia, Spain’s major cotton growing region, was launched at a meeting in Seville, also attended by farmers, ginners and other industry stakeholders.

It follows work by Better Cotton to align its Better Cotton Standard System (BCSS) with the Andalucian government's Integrated Production System (IPS), meaning that cotton produced on IPS-licensed farms can be sold as ‘Better Cotton’.

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