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SAN FRANCISCO - The Andrea Lieberman Collection (ALC) fashion brand has teamed up with technology firm Archive and logistics specialist SuperCircle to launch the ALConscious resale and recycling programme.

The scheme will allow consumers to buy and sell pre-loved ALC items on the ALConscious peer-to-peer marketplace or opt to send in any pre-owned clothing item for recycling through SuperCircle’s platform, and receive ALC store credit - even if the item is made by another fashion brand.

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