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LONDON - Online fashion marketplace Cult Mia has secured $3 million in its first round of seed funding which it says it will use to invest in its technology platform and roll-out a new range of products and services.

Launched in 2019 with a focus on "sustainable and conscious" luxury fashion, its new industry backers include Fuel Ventures, David Wertheimer, Morgan Stanley, and WomanKind Ventures.

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