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PRATTELN - Textile chemical specialist Archroma has launched a new variant of Avitera SE, the established reactive dye technology for cellulosic fibres and blends that tests show can reduce water and energy consumption by 50%.

Branded as Avitera SE Generation Next, this latest addition to the portfolio claims to offer an improved cost-to-performance ratio for new dark and extra-dark shades which, says Archroma, will make it accessible to a greater number mills looking to comply with the environmental requirements of brands and retailers.

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