Textile innovation – when good ideas go bad…

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Phil Patterson argues that textile industry eco-innovators selling ineffective, badly marketed, or over-priced technology to shopkeepers is a badly flawed business model that works for no-one.

It’s incredibly pleasing there’s so much work being done to find ways to reduce the eco-impacts of textiles by some seriously impressive scientists and engineers operating in this space …

Phil Patterson argues that textile industry eco-innovators selling ineffective, badly marketed, or over-priced technology to shopkeepers is a badly flawed business model that works for no-one.

It’s incredibly pleasing there’s so much work being done to find ways to reduce the eco-impacts of textiles by some seriously impressive scientists and engineers operating in this space …

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