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LONDON - Ahead of a potential London listing, Chinese-owned ultra fast fashion company Shein has announced plans to invest €250 million ($270m) in sustainability and circularity in Britain and Europe over the next five years.

The company has launched a €200 million ($216m) 'Circularity Fund' to support British and European start-up brands, designers and artisans engaged in advancing circularity, and will put a further €50 million ($54m) into what it called broader ESG efforts.

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