Better Cotton defends physical traceability system

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GENEVA – The Earthsight NGO, which earlier this year raised concerns linking cotton certified by Better Cotton with deforestation in Brazil, recently fired another shot across the initiative’s bow.

Quoting an unnamed whistleblower, Earthsight claimed that data was manipulated at Better Cotton and pointed to ‘flaws’ in the programme’s processes, along with conflicts of interest and an absence of accountability.

Better Cotton declined to comment on anonymous allegations but did agree to talk to us about the ongoing development of its physical traceability solution.

GENEVA – The Earthsight NGO, which earlier this year raised concerns linking cotton certified by Better Cotton with deforestation in Brazil, recently fired another shot across the initiative’s bow.

Quoting an unnamed whistleblower, Earthsight claimed that data was manipulated at Better Cotton and pointed to ‘flaws’ in the programme’s processes, along with conflicts of interest and an absence of accountability.

Better Cotton declined to comment on anonymous allegations but did agree to talk to us about the ongoing development of its physical traceability solution.

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