Archroma adds deep red to Avitera range

Textile chemical specialist Archroma has launched a new variant of Avitera SE, the established reactive dye technology for cellulosic fibres and blends that tests show can reduce water and energy consumption by 50%.

Branded as Avitera Raspberry SE, this latest addition to the portfolio claims to offer an improved cost-to-performance ratio for trichromatic red, rich, dark and extra-dark shades while meeting the stringent fastness and sustainability requirements of leading brands and retailers.