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Digital product passports could double fashion resale value, report

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eBay and Bain & Company report urges fashion brands to act quickly, as new EU regulation unlocks next phase of value in resale, transparency and customer relationships

The upgraded system is designed to significantly increase data reliability and insight quality

The economics of the fashion resale sector is set to be reshaped by upcoming EU regulation, with a potential doubling of lifetime product value, and up to 65% of the gains delivered to consumers, a new report suggests.

The research from online retail giant eBay and consultancy Bain & Company also points to a transformative opportunity for brands to redefine the value chain around transparency, trust, and circularity – far beyond the immediate goal of regulatory compliance.

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