Deichmann rapped over misleading sustainability claims

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German court tells the giant European footwear retailer that all its environmental claims must be backed by transparent, concrete, and verifiable evidence

Deichmann store in Nettetal
Deichmann store in Nettetal (c) Deichmann.

BOCHUM – A legal ruling in Germany has delivered a warning to the fashion and textile industry regarding vague environmental claims, with a ruling last week against Europe’s largest shoe retailer, Deichmann.

The Bochum Regional Court sided with the non-profit German Environmental Aid (DUH) against Deichmann for misleadingly advertising a shoe with the claim “Sustainability: Yes," without providing any verifiable evidence of environmental benefits.

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