Birla launches fibre with up to 50% post consumer waste

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Liva Reviva M is designed to be skin-friendly and breathable and aims to help advance circular fashion

MUMBAI – Indian viscose giant Birla Cellulose has launched a new fibre which it says is made with up to 50% mechanically recycled post-consumer textile waste.

Liva Reviva M has been certified by the Global Recycle Standard (GRS) and the Forest Stewardship Council (FSC), and blends premium man-made cellulosic fibres with textile waste.

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