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Textile traceability platform makes dramatic shift

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Textile traceability company FibreTrace plans to retire its proprietary digital platform to focus exclusively on physical fibre verification

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FibreTrace describes the change as an “evolution” rather than a relaunch.

LONDON – Traceability solutions provider FibreTrace has announced a dramatic shift in its business model in which it will retire its proprietary digital platform and instead collaborate with other companies previously considered rivals.

Speaking to Ecotextile News in Lisbon, where FibreTrace was the event sponsor at Textile Exchange, CEO Shannon Mercer explained the company's thinking and predicted the move would mark a new era of collaboration in the fragmented traceability sector.

 

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