Bestseller backs regenerative farming in South Africa

Bestseller is investing $3 million in regenerative agriculture projects in South Africa’s Eastern Cape through the Regenerative Fund for Nature, joining existing partners Conservation International, Kering and Inditex.

The funding supports local sheep farmers and shepherds who are working to restore degraded grasslands, improve animal welfare and boost soil resilience to erosion and climate change, in an area described as critical for both biodiversity and regional water resources.