US plan backs domestic cotton growers while urging brands to shift away from synthetic fibres linked to microplastic pollution
WASHINGTON DC — The US Department of Agriculture (USDA) has launched a 'Great American Cotton Plan' that links support for domestic growers with a consumer push away from synthetic textiles.
Announced by US agriculture secretary Brooke L Rollins, the package aims to "strengthen the cotton farm economy" while positioning US-grown cotton as a natural alternative to petroleum-derived fibres used in apparel and home textiles.
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