Calvin Klein, Adidas, Uniqlo ads banned

LONDON — The UK’s Advertising Standards Authority (ASA) has banned Google ads from Calvin Klein, Adidas and Uniqlo after ruling that “recycled” claims for clothing and footwear were misleading and inadequately substantiated.

In three separate rulings published this week, ASA found that paid‑for search ads suggesting products were “recycled” or part of “responsibly sourced collections” would be understood by consumers as referring to items made entirely, or almost entirely, from preferred materials.