Dutch circular denim brand goes bankrupt

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Mud Jeans has filed for bankruptcy with CEO Dion Vijgeboom saying historic debt overwhelmed efforts to secure a future for the business 

Screenshot of Mud Jeans website
The Mud Jeans online store is now closed.

AMSTERDAM – Dutch circular denim pioneer Mud Jeans has filed for bankruptcy, bringing a sudden halt to one of Europe’s most prominent experiments in circular fashion.

Founded in 2012 by fashion industry veteran Bert van Son, Mud Jeans built its reputation on a circular business model for denim. The company positioned itself as one of the first circular denim brands, using recycled cotton and organic cotton alongside a take-back system for worn-out jeans designed for repair, reuse and recycling.

 

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