Wrangler owner lifts outlook as Helly Hansen surges 19%

Kontoor Brands, owner of Wrangler and Helly Hansen, has raised its full-year 2026 outlook after second-quarter revenue jumped 19% to $584 million, boosted by strong demand for outdoor brand Helly Hansen.

Adjusted earnings per share for the quarter rose 13% to $1.06, while adjusted gross margin climbed 710 basis points to 53.8%, driven partly by cost savings from the group’s “Project Jeanius” restructuring programme.