French ‘anti-fast fashion’ law takes effect

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France’s anti-fast-fashion law takes effect today, imposing a world-first set of financial penalties on high-volume clothing sold primarily through Chinese e-commerce platforms such as Shein and Temu.

From today, sellers and importers of qualifying products must pay an increased eco-contribution (a “malus”) to Refashion, France’s textile extended producer responsibility body.

France’s anti-fast-fashion law takes effect today, imposing a world-first set of financial penalties on high-volume clothing sold primarily through Chinese e-commerce platforms such as Shein and Temu.

From today, sellers and importers of qualifying products must pay an increased eco-contribution (a "malus") to Refashion, France's textile extended producer responsibility body.

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