Landmark FTC approval for protein waste fibre

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The keratin-based material, made from textile waste, can now be labelled and commercialised in the US

Credit: Everbloom

NEW YORK – The US Federal Trade Commission (FTC) has approved materials science startup Everbloom’s protein waste fibre renoa in a landmark moment that sees the first new apparel fibre classification given the green light by the agency in almost 25 years.

Renoa fibre is regenerated from keratin-rich textile waste, including down, and is aimed at the luxury market.

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