Brands urged to commit earlier and improve traceability to protect cotton supplies and support farmers facing mounting climate pressures
DURHAM — Agricultural biotech company Avalo has published a cotton-sourcing playbook urging brands to share growers’ climate risks through earlier purchasing commitments, longer agreements and better traceability.
Developed in partnership with the US Cotton Trust Protocol and Textilegenesis, The New Rules of Cotton sets out 11 recommendations for brands, mills and sourcing teams seeking more resilient textile supply chains.
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