Adidas posts record financial results, lifts outlook

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Adidas has reported record third-quarter sales and operating profit, and raised its full-year profit outlook.

Revenues rose 9% to €7,252 million ($8.4bn) in the three months to 30th September 2026.

Adidas has reported record third-quarter sales and operating profit, and raised its full-year profit outlook.

Revenues rose 9% to €7,252 million ($8.4bn) in the three months to 30th September 2026.

Currency-neutral revenues increased 7%, while direct-to-consumer sales grew 17%. Apparel revenues rose 19% currency-neutral, led by Originals, Football, Running and Training.

Operating profit increased 37% to €1,008 million ($1.17bn), an operating margin of 13.9%. Net income from continuing operations rose 48% to €711 million ($826m).

Adidas chief executive Bjørn Gulden said: “A great quarter for adidas."

"We achieved the highest revenue ever in a quarter with €7,252 million and the highest operating profit ever with €1,008 million."

Gross margin improved 2.5 percentage points to 54.3%, helped by full-price sales and a tariff refund of about €200 million ($232m).

The company now expects full-year currency-neutral revenue growth of 9–10% and operating profit of about €2.5 billion ($2.9bn), up from around €2.3 billion ($2.67bn).

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