SFRA event to combat greenwash with evidence focus

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COPENHAGEN – The newly-established Sustainable Fashion Research Agenda (SFRA) event is set to shake up the fashion and textile industries’ summer calendar when it debuts in May 2019.

The event has been conceived as a tonic to the industry shows which the new summit’s organisers say “have celebrated the concept of sustainable fashion,” despite a perceived absence of “concrete information about the actual progress towards sustainability.”

Esben Rahbek Gjerdrum Pedersen, one of those behind the disruptive event, told Ecotextile News: “Sustainability in the fashion industry is often targeting selected issues, selected stakeholders and selective parts of the organisation,” a trend the show intends to rail against.

The SFRA event will be hosted at the Carlsberg Academy, Copenhagen

COPENHAGEN – The newly-established Sustainable Fashion Research Agenda (SFRA) event is set to shake up the fashion and textile industries’ summer calendar when it debuts in May 2019.

The event has been conceived as a tonic to the industry shows which the new summit’s organisers say “have celebrated the concept of sustainable fashion,” despite a perceived absence of “concrete information about the actual progress towards sustainability.”

Esben Rahbek Gjerdrum Pedersen, one of those behind the disruptive event, told Ecotextile News: “Sustainability in the fashion industry is often targeting selected issues, selected stakeholders and selective parts of the organisation,” a trend the show intends to rail against.

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