Modern Meadow to unveil rebranded alt leather

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Biotech company will be showing off ‘Innovera’ at Global Fashion Summit in Copenhagen where CEO will be among speakers

COPENHAGEN - Biotechnology pioneer Modern Meadow is to unveil its newly branded Innovera leather alternative at the Global Fashion Summit in Copenhagen next month.

Formerly branded Bio-Vera, Innovera - crafted from plant-based proteins, biopolymers and recycled rubber - will be Modern Meadow's primary product going forward.

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