Partnership aims to help brands defend cotton claims

BRIGHTWATERS, N.Y. – Supply chain verification company GenuTrace and digital data platform Kinset have announced a collaboration which aims to help textile and apparel brands prove cotton origin claims amid growing regulatory scrutiny.

The partnership has been unveiled as Germany becomes one of the first EU member states to enforce sweeping anti-greenwashing rules and global brands continue to face enforcement under the U.S. Uyghur Forced Labor Prevention Act (UFLPA).