Social Media Twitter Facebook Linked In RSS Feed Podcasts

Japan Airlines is offering its customers the opportunity to rent apparel rather than bring it in their luggage.

The goal is the reduction of carbon emissions of planes weighed down with suitcases. Will consumers get on board with this new approach to sustainable tourism?

Dr Sudipta Sarkar, senior lecturer in tourism at Anglia Ruskin University, and consumer behaviour specialist Professor Lisa McNeill from the University of Otago share their perspectives on the scheme.


Interested in advertising?

Simply give us a call

Sales: +44 1977 708488

Or if you prefer email, click on the button below and we'll get back to you asap