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LONDON –Hubbub, a non-profit organisation which promotes environmental causes, has established WhatsInMyWash, a campaign which is seeking to achieve the same kind of media exposure for textile microfibre pollution as has been received by single-use plastics and wet wipes.

The campaign is also looking to educate consumers on how to combat this type of microfibre pollution through changing domestic laundry practices and taking a different approach to the apparel they buy.

UK shadow fishing minister, Holly Lynch spoke exclusively to Ecotextile News in a recent interview to discuss the potential for British legislation on this very issue in the future.

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