GREENSBORO – Iconic US jeans brand Wrangler has confirmed that it will use denim fabrics from Spanish mill Tejidos Royo that have been dyed with a new foam-based technology, which it’s claimed can reduce water use by up to 99 per cent compared to the traditional indigo dyeing process.
Indigo will be applied to Wrangler denims using dyeing machines from US-based Gaston Mills which uses a patented technique originally developed by Indigo Mill Designs, which partnered with Texas Tech University on development.
Essentially, the new technology shortens the production steps needed to dye indigo yarns, and claims it significantly improve its environmental impact as a result.
The new Wrangler collection made with the ‘Dry Indigo Denim’ technique, will be launched in 2019.
“While we have been able to reduce 3 billion litres of water in product finishing during the past 10 years, we know that more needs to be done across the entire supply chain,” said Wrangler President, Tom Waldron. “Foam technology reduces water consumption and pollution further upstream, helping our fabric suppliers to dramatically minimise the impacts of making denim fabric blue.”